Characteristics Of A Successful Advertisement

Rudi Tartaglia

Tartaglia Marketing (Consultants Brisbane)

Many small Brisbane businesses don’t get the success they want from advertising due to availability of very little resources, along with not having a competent marketing strategy. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local Brisbane newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small Brisbane businesses and Brisbane professional service providers make when designing and posting their advertisement, which can lead to the failure of the advertisement.

Bigger is better is believed in by many. That’s exactly what some of the small Brisbane firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach their targeted market. If a Brisbane company specialises in designing diet plans, and wants to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the Brisbane market and a targeted Brisbane audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the Brisbane customers in mind, find out how many Brisbane readers they have, and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if a Brisbane business desires to be noticed, they should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? You must try our mattresses “, are more specific and will catch the fancy of the Brisbane people who are suffering from back pain since a long time. The Brisbane advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A Brisbane customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so they will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss. Marketing strategy consulting will assist you in this area.

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call to action is the final job of the advertisement. It should call for information, or visiting the Brisbane store or even visiting the online store. The message should sound confident and clear.

Marketing consultants in Brisbane can assist with your advertising requirements. Tartaglia Marketing are small business marketing consultants. Marketing your product and service in Brisbane will be made simple. Marketing agencies in Brisbane will assist you with developing a schedule for your marketing, and over time, you will see the true benefit of outsourcing marketing consulting. If you require a small business marketing consultant in Brisbane, contact us today.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s