It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. While there are definite similarities between the networks, there are far more differences.
When writing and sharing content, we must consider the audience of each platform. Knowing whom we are writing for will influence the word choice, formatting, and posting schedule.
By simply taking the same information and sharing it across a variety of social networks, the message will likely fall flat. Instead, customize your writing style for each target audience.
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Tartaglia Marketing 