If you thought you had heard the last of blogging, then think again. And now of course introducing vlogging, which is becoming increasingly popular as a communication tool with businesses. And if for some reason have been living on the moon for the past few years, blogging is article writing, and vlogging is the same as a blog, however the medium is video.
Many business owners can get caught up in the hype of these opportunities. And there is no denying that there are massive benefits for using these mediums. For a start, blogging & vlogging are powerful tools to communicate to existing clients, and build credibility with potential clients. Along with this, there are obvious (SEO) search engine optimisation benefits that can be gained through using search heavy keywords both throughout the content, and associated video tag words.
My advice to businesses is to make sure your time is measured when allocating resources to conduct these activities. Depending on the type of business you are, you may only achieve a small conversion rate from any blogging or vlogging activity. Therefore, you need to make sure that other areas of your business, especially marketing and lead generation areas are not replaced with either an unknown, or low lead to sales conversion ratio.
Along with this, any article submissions should be based around an overriding marketing strategy. Therefore, if you have a product or service that needs attention, or that you are wanting to grow, articles can be a great way to penetrate the market. However, just because you have a great idea for content, dosen’t mean it’s the best thing for the business at that time.
In a nutshell, vlogging and blogging is excellent, however don’t let it override your core activities, and keep it aligned to your marketing strategy. Happy blogging & vlogging to you all.