Marketing Measurement – Why do we need it?

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Marketing measurement is important to understand where our marketing dollar is going, and how we can improve our return on investment in the future. View video below – Rudi Tartaglia is a Brisbane marketing consultant, assisting businesses within Queensland with … Continue reading

Building trust and credibility throughout your marketing

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Building trust and credibility within your marketing is paramount to establishing pre purchase trust. Think about how you can link and display recommendations and reviews within your current marketing channels. People like to buy from leaders. Showing that people trust … Continue reading

The 1-2 Landing Page Punch that Will Boost Conversions

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Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. This … Continue reading

Slogging away at Vlogging & Blogging

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If you thought you had heard the last of blogging, then think again. And now of course introducing vlogging, which is becoming increasingly popular as a communication tool with businesses. And if  for some reason have been living on the … Continue reading

Facebook vs. Twitter: Know Whom You’re Writing For

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By Steve Aedy It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. While there are definite similarities between the networks, there are far more differences. … Continue reading

Trade Show Promotions

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Trade Show Promotions Rudi Tartaglia Tartaglia Marketing (Marketing Consultants) Along with conventional advertising, small business marketing, and below the line activities, organizations and corporate bodies have come to realise that they need to invest in trade shows in order to … Continue reading

Advertising Internet Online Opportunities To Explore

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Rudi Tartaglia Tartaglia Marketing The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling. Website usability, press releases, online media buys, podcasts, mobile marketing and more – there’s an entire world of internet … Continue reading

Advertising Outdoors

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Rudi Tartaglia Tartaglia Marketing To a general advertiser, outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the … Continue reading