Marketing Measurement – Why do we need it?

Marketing measurement is important to understand where our marketing dollar is going, and how we can improve our return on investment in the future. View video below – Rudi Tartaglia is a Brisbane marketing consultant, assisting businesses within Queensland with … Continue reading →

Building trust and credibility throughout your marketing

Building trust and credibility within your marketing is paramount to establishing pre purchase trust. Think about how you can link and display recommendations and reviews within your current marketing channels. People like to buy from leaders. Showing that people trust … Continue reading →

The 1-2 Landing Page Punch that Will Boost Conversions

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. This … Continue reading →

The 3 Types of Buyers…..

What are the 3 Types of Buyers? I’d like to introduce you to the tightwad, the spendthrift, and the average spender. These three are the main types of buyers identified by neuroeconomics experts 1. Tightwads — “I’m not spending my … Continue reading →