Marketing Measurement – Why do we need it?

Marketing measurement is important to understand where our marketing dollar is going, and how we can improve our return on investment in the future. View video below – Rudi Tartaglia is a Brisbane marketing consultant, assisting businesses within Queensland with … Continue reading →

Building trust and credibility throughout your marketing

Building trust and credibility within your marketing is paramount to establishing pre purchase trust. Think about how you can link and display recommendations and reviews within your current marketing channels. People like to buy from leaders. Showing that people trust … Continue reading →

Slogging away at Vlogging & Blogging

If you thought you had heard the last of blogging, then think again. And now of course introducing vlogging, which is becoming increasingly popular as a communication tool with businesses. And if  for some reason have been living on the … Continue reading →

Facebook vs. Twitter: Know Whom You’re Writing For

By Steve Aedy It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. While there are definite similarities between the networks, there are far more differences. … Continue reading →

Advertising Outdoors

Rudi Tartaglia Tartaglia Marketing To a general advertiser, outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the … Continue reading →

Branding Do You Know Who You Are

Rudi Tartaglia Tartaglia Marketing There is such a lot of talk going around about branding in Australia, but what exactly is your brand, and how do you use it to help you reach more people and market your products or … Continue reading →

Characteristics Of A Successful Advertisement

Rudi Tartaglia Tartaglia Marketing (Consultants Brisbane) Many small Brisbane businesses don’t get the success they want from advertising due to availability of very little resources, along with not having a competent marketing strategy. The results are simply flat due to … Continue reading →

The old face of the future

Written by Daisy Dumas It may have taken some aback when it was revealed last week, but the latest face of American Apparel, that of 60-year-old Jacky O’Shaughnessy, may be the face of things to come. “There was something so … Continue reading →

NEW SOCIAL MEDIA SITE PUTTING THE ‘B’ IN BUSINESS

NEW SOCIAL MEDIA SITE PUTTING THE ‘B’ IN BUSINESS Business networking in Brisbane has reached a new frontier with the launch of the brand Bclicky. This unique marketing and advertising website integrates a business search directory with a social media … Continue reading →

What business are you in?

When I ask most Brisbane business owners why they started their business, I receive a mixed response. It varies because the motivations are many. Some start a business to run towards a goal, dream, or lifestyle. Others start a business … Continue reading →