Marketing Measurement – Why do we need it?

Marketing measurement is important to understand where our marketing dollar is going, and how we can improve our return on investment in the future. View video below – Rudi Tartaglia is a Brisbane marketing consultant, assisting businesses within Queensland with … Continue reading →

The 1-2 Landing Page Punch that Will Boost Conversions

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. This … Continue reading →

Facebook vs. Twitter: Know Whom You’re Writing For

By Steve Aedy It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. While there are definite similarities between the networks, there are far more differences. … Continue reading →